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TIAA Director, Communications Consultant in Virginia


TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.


Serve the marketing needs of strategic clients. Develop and deliver strategic participant marketing programs to drive employee engagement and/or communicate plan changes. Build strong relationships with clients to gain an in-depth understanding of their needs and objectives with an eye toward delivering strategic solutions. Deliver standard solutions for sub-segment of client base. Travel approximately 25% of time.


Meet with clients regularly, by phone or in-person, serving as primary marketing representative for Institutional Relationships in developing and executing a strategic communications plan. Actively participate in the transition planning process. Analyze client data to evaluate employee behavioral trends, develop and position strategic campaign recommendations with institutional clients; measure, compile and present campaign effectiveness results. Develop and maintain integrated strategic marketing plans, staying within prescribed communications offer, for assigned book of business in consideration of Corporate, Brand, Marketing, external client, and Institutional Relationships segment goals. Document and present best practices for broad utilization. Demonstrate plan sponsor and participant level tools. Coordinate with others across Marketing and the broader organization to oversee the development and implementation of multi-channel marketing programs that achieve business goals (i.e., advertising; direct mail; web initiatives; e-marketing). Manage agency and other external vendor relationships. Manage expenses for projects and assigned book of business. Help to ensure brand consistency throughout the organization.


  • Bachelors in marketing, communications, advertising or related field.

  • 10+ years’ experience in full lifecycle marketing development and on-going client management, preferably in Financial Services.

  • 5+ years consulting with clients on retirement plans.

  • Experience managing agency relationships.

  • 1+ years’ experience working with marketing process automation/workflow tracking system.


  • 15+ years experience in full lifecycle marketing development and on-going client management, preferably in Financial Services

  • Strong marketing project management experience

  • Series 6/7 and/or Series 24/26 Licenses

  • Master’s degree preferred

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We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Additional Information

  • Requisition ID: 1723916

Company: TIAA

Post Date: Jan 09, 2020