TIAA Senior Associate, Web Content Marketing in New York, New York
As long as there are people who make the world a better place, we'll keep making a difference for them. Since 1918, it has been TIAA's mission to serve those who serve others. It is this mission and the values we embrace that make us a different kind of financial services organization.
When you work here at TIAA, you're not just in it for yourself. You are part of something bigger. A collective mission to make a difference - a collective mission we make our own.
To be difference makers.
For more information about TIAA, visit our website at https://www.tiaa-cref.org/public/about-us/who-we-are-at-tiaa-cref .
TIAA is looking for a Senior Associate to join the Content team to help maintain and optimize tiaa.org as well other digital properties. Tiaa.org is TIAA’s front door, our first chance to make or deepen a connection and this person will play a pivotal role in shaping that experience. The content team broadly is charged with innovation and calculated risk-taking and we are looking for fresh perspectives that draw inspiration across industries to develop a best-in-class homepage experience for TIAA.
KEY RESPONSIBILITIES AND DUTIES:
Monitorsite usability and user experience and identify areas for improvement. Developand implement strategies to increase site traffic, engagement and conversions.
Maintainaccurate and up-to-date content across all sites using content managementsystem
Audit and updatesite content and navigation for dead links and out-of-date content. Ensurehomepage and all versions meet compliance and privacy standards.
Partner withfunctional teams inside and outside of Marketing to increase engagement andsatisfaction with the TIAA homepage, which, in turn, will drive considerationfor TIAA’s products and services.
Leverage siteanalytics and key performance metrics to make testing and personalizationrecommendations.
Stay abreast ofindustry trends and competitive activity.
2years in digital marketing in financial services
1years of hands-on experience producing web content; from basic design and userexperience, to publishing via a content management system (CMS)
1years of hands-on experience with a major analytics tool such as AdobeAnalytics, Google Analytics
Desired Qualifications :
Expertknowledge of Excel, including pivot tables
Workingknowledge of SQL a plus
Working knowledgeof privacy, opt-out, PII, affiliate data sharing rules.
Working knowledgeof Agile or standard IT development lifecycle
Equal Employment Opportunity is not just the law, it’s our commitment. Read more about the Equal Employment Opportunity Law at http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf . If you need assistance applying due to being visually or hearing impaired, please email Careers Help .
This contractor and subcontractor shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status or disability.
Job: Marketing, Public Relations, Communication
Primary Location: NC-Charlotte
Req ID: 1715558