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TIAA Affiliated Marketing Specialist in NEW YORK CITY, New York


Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes, including fixed income, equities and alternatives. Nuveen is driven not only by the independent investment processes across the firm, but also the insights, risk management, analytics and other tools and resources a truly world-class platform provides. As a global asset manager, our mission is to work in partnership with our clients to create outcome-focused solutions to help them secure their financial future. For more information about the firm please visit our website at


The Affiliated Marketing Specialist is a member of the Affiliated Client Marketing team which works to develop and execute comprehensive marketing strategies supporting distribution of Nuveen's products through TIAA Financial solutions Institutional Retirement and Individual Advisory Services. The Marketing Specialist will need to demonstrate the ability to successfully work with a variety of stakeholders and discipline experts to drive key marketing initiatives. This Marketing Specialist will also be responsible for developing and maintaining sales support materials and other marketing collateral to grow and retain assets. Position will report to the Head of Affiliated Client Marketing.


  • Execute marketing plans and quarterly campaigns including creating, production and distribution through all marketing platforms (digital, print, advertising, etc)

  • Collaborate with brand, design, content, events, product and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources

  • Manage multiple projects at once and deliver on time and on budget

  • Develop and maintain channel-specific content, including sales presentations, collateral, web content and field education for Affiliated internal sales distribution partners

  • Efficiently and effectively manage relevant sales support programs (conferences, events, etc.)

  • Help maintain any document libraries of collateral including Seismic, SharePoint site and intranet.



  • BA/BS required

  • Minimum of 5 years related financial services marketing or business experience required


  • Knowledge of mutual fund and ETF products preferred

  • Team player with strong collaboration skills

  • Experience utilizing marketing technology tools such as email automation systems, workflow tools, social content platforms, etc.

  • Track record of executing marketing initiatives with measured results

  • Ability to build relationships and influence across a large, matrixed organization

  • Ability to excel in a fast-paced, rapidly changing, deadline driven environment.

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We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Additional Information

  • Requisition ID: 1719705

Field: Marketing & Communications

Company: Nuveen

Post Date: Jun 04, 2019