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TIAA Lead Distribution Analytics in CHICAGO, Illinois

Position Summary

Nuveen is in the process of transforming its distribution model to expand our client engagement by utilizing digital and predictive analytics. The VP, Distribution Analytics will be responsible for developing Nuveen’s sales and marketing analytics capabilities aligning and enhancing the effectiveness of client acquisition, development and retention. They will collaborate across the Global Distribution, Product, Marketing, Client Servicing and Technology teams and lead a team of onshore and offshore sales and marketing analytics resources.

Primary Responsibilities

  • Leada team of sales and marketing analytics professionals onshore and offshore todeliver analytics for Nuveen Advisory Services

  • Collaboratewith the organization to create use cases for sales and marketing analytics toaddress

  • Designand develop analyses based on prioritized use cases across sales, marketing,product, and service organizations

  • Developand implement a comprehensive analysis framework to enable clear understandingand interpretation of sales and marketing data, KPI’s and metrics from variousplatforms and sources

  • Establishrobust multivariate testing capabilities across our digital platforms andconsult teams on results of tests to improve outcomes

  • Developapproaches to address complex business and measurement challenges

  • Buildand deploy marketing attribution models

  • Executemeasurement focused on sales and marketing effectiveness to drive campaignperformance

  • Createcohorts of clients for targeted engagement across traditional and digitalchannels

  • Utilizeeffective project planning techniques to break down complex projects into tasksand ensure deadlines are kept

  • Communicatefindings to team and leadership to ensure analytic capabilities are wellunderstood and integrated into the decision making process

  • Cultivatean innovation mindset within the team and the organization to continue learningand driving data into the core of decision making

  • Definerequirements for analytics environment

  • Requires minimum 5 years experience in research, analytics, and insight generation

  • Advanced degree in relevant field preferred (marketing, finance, computer science, statistics, applied mathematics)

  • Experience in normalization of data, data mining, and tools

  • Experience in client data environments

  • Experience with third party API integration and visualization capabilities

  • Strongexecutivepresence,withtheabilitytocommunicateeffectivelywithstakeholdersat alllevels

  • Demonstrated leadership skills and ability to work across multiple teams and platforms in a matrixed organization

Additional Information

  • Requisition ID: 1726952

Company: Nuveen

Post Date: Jun 10, 2020