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TIAA AVP, Institutional Client Marketing in CHICAGO, Illinois

Company Overview:

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies.

Position Summary:

The Institutional Client Marketing Assistant Vice President is a member of the Institutional Client Marketing team which works to develop and execute comprehensive marketing strategies supporting Nuveen's US Institutional business. The Institutional Client Marketing Assistant Vice President will demonstrate an understanding of the institutional investor and sales process. The Institutional Client Marketing team is the main interface to the Institutional Distribution teams, responsible for audience segmentation and strategic campaigns designed to acquire, develop and retain clients. Position will report to the Head of Institutional Client Marketing.

Key Responsibilities:

  • Lead the execution of marketing strategies in partnership with marketing colleagues and Distribution aimed at acquiring, developing and retaining clients utilizing traditional as well as segmentation, marketing automation, digital and social methods.

  • Collaborate with brand, design, content, events, product and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources

  • Manage multiple projects at once and deliver on time and on budget

  • Develop and maintain channel-specific content, including sales presentations, collateral, web content and field education for Institutional distribution partners

  • Partner with marketing colleagues to efficiently and effectively lead and manage relevant sales support programs (conferences, events, newsletters, etc.)

  • Own the development and maintenance of document libraries, promotional pages and marketing updates, including Seismic, SharePoint site and Institutional website in alignment with broader Institutional Marketing Strategy.

  • Represent viewpoint of institutional investors in content generation process with marketing partners to be utilized for web, email, social, thought leadership, etc.



  • BA/BS required

  • Minimum of 5 years related financial services marketing experience required.


  • 7+ years of related financial services marketing experience

  • Knowledge of the institutional investor audience and sales process

  • Team player with strong collaboration skills

  • Experience utilizing marketing technology tools such as email automation systems, workflow tools, social content platforms, etc.

  • Alternative asset class knowledge and products a plus

  • Track record of executing marketing initiatives with measured results

  • Ability to build relationships and influence across a large matrixed organization.

  • Ability to excel in a fast-paced, rapidly changing, deadline driven environment.

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We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Additional Information

  • Requisition ID: 1721839

Field: Marketing & Communications

Company: Nuveen

Post Date: Sep 13, 2019