TIAA Manager, Customer Insights in Charlotte, North Carolina
As long as there are people who make the world a better place, we'll keep making a difference for them. Since 1918, it has been TIAA's mission to serve those who serve others. It is this mission and the values we embrace that make us a different kind of financial services organization.
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To be difference makers.
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Support Insights Delivery leadership in shaping marketing, business and operational strategy through the use of data analytics, modeling, campaign design, campaign analysis, primary research, competitive market understanding. Scope includes a range of retail financial products and services, such as bank (checking, savings, home loans), IRA, brokerage, advice, life insurance sold through various distribution and sales channels.
KEY RESPONSIBILITIES AND DUTIES:
Drive Retail Financial Servicesgrowth through customer and prospect acquisition by outlining targetingstrategy, defining strategic learning agenda and delivering marketing insights.
Improve understanding of thecustomer behaviors/needs and resonating value propositions
Identify businessgrowth/retention opportunities
Evaluate marketing performanceand innovative marketing opportunities
Uncover emerging trends toaddress opportunities and/or threats
Minimum of 5 years of business experience inbusiness/product analysis, other analytics, marketing, and/or consulting.
At least 1-2 years of experience working with datavisualization tools such as Tableau
Minimum of 3 years of experience with SAS, SQL
Desired Qualifications :
Excellent innovation,interpersonal, and communication skills required. Ability to develop anddeliver presentations that synthesize complex solutions/insights fornon-technical audiences a must.
Demonstrated analytical,problem-solving, planning, organizational and project management skills.
Significant experience usingExcel and PowerPoint software (Tableau a plus).
Strategic Initiative Support:Ability to guide analytic efforts to shape marketing, business and operationsstrategy development and support on-going analysis and measurement.
Insights: Undertake specializedanalyses, and aid in developing methods for syndication of intelligence andinsights across the company to drive action across the range of strategy,marketing, sales, and operational activities.
Ad hoc analysis: Work closelywith marketing and business partners to investigate/identify opportunities forgrowing the business. Requires an ability to understand the businessstrategy/objectives, perform quantitative analysis, and create businessinsights.
Voice of Customer/MarketPerspective: Partner with Research and Competitive Intelligence Centers ofExcellence to improve understanding of customer and competitor situation, andapply understanding to strategic recommendations. Familiarity withprimary and secondary research techniques required.
Consulting: Ability toconverse with and influence key external and internal constituents includingdecision-makers, business partners, co-workers with whom no-direct reportingrelationship exist, and members of the Senior Leadership Team.
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*©2016 Teachers Insurance and Annuity Association of America (TIAA), 730 Third Avenue, New York, NY 10017
Job: Marketing, Public Relations, Communication
Primary Location: NC-Charlotte
Req ID: 1715930