TIAA Manager, Customer Insights Advanced Data in CHARLOTTE, North Carolina
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
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TIAA’s Customer and Competitive Insights department within the Marketing organization has an opportunity to join the Advanced Data, Analytics, Execution and Reporting group. The Advanced Data, Analytics, Execution and Reporting group provides customer test and learn, modeling and segmentation, decision making and optimization, marketing capabilities, campaign execution, platform development, data and reporting needed to implement complex projects. Employing knowledge of the customer landscape to create targeted strategies, prioritize investments, and ensure the most efficient and optimal client-centric experiences. The position will require excellence of both technical and communication dimensions. The individual will be responsible for understanding complex businesses and driving improvements in the efficiency of marketing, sales, servicing & loyalty investments. The work will revolve around understanding large and complex data, data manipulation, model building, model validation and implementation, and performing detailed analysis of customer behavior that drives business outcome. Examples of potential projects include customer propensity modelling, customer lifetime value, marketing attribution, market share and business case evaluation, enablement and opportunity assessment. The person in this position will partner internally with Customer Insights’ colleagues and across marketing and business areas to align plans and deliver against business objectives.
Descriptive anddiagnostic analytics: Manipulate and transform data using existing and emergingtools (e.g. SAS, Datameer), leverage diagnostic techniques and tools to quicklydevelop standard reports and analysis, and investigate opportunities to improvethe current process of tracking and reporting program and sales performance.Collaborate with Customer Insights, marketing, technology and business areacolleagues to resolves existing gaps and enhance outputs. Evaluate overallprogram performance against business objectives and ROI goals.
Predictiveanalytics and modeling: Define plans and manage delivery against business goalsto develop & implement high quality, quantitative models which predictlikely customer behaviors (e.g. probability of response, risk of attrition,customer lifetime value). Utilization of various analytical techniques todevelop and build quantitative models. Develop next-generation analyticapproaches to leverage new data and modeling approaches (e.g., big data and biganalytics) when appropriate. Evaluate other predictive methods such as triggersand other event based activities. Thoroughly document the thinking and thedetails of quantitative models. Collaborate with Customer Insights, marketing,technology and business area colleagues.
Prescriptiveanalytics: Identify, analyze, compute and evaluate various potential businessdecisions given objectives and constraints, demonstrate implications ofdifferent decisions, and provide recommendations in finalizing plans based oninsights generated. Ensure implementation of the business strategy intoexecution. Collaborate with Customer Insights, marketing, technology andbusiness area colleagues.
Ad hoc analysis:Working closely with Customer Insights liaisons, marketing, and business partnersto investigate and identify opportunities for growing the business. Requires anability to understand the business strategy and objectives, performquantitative analysis, and create business insights.
Advanceddegree in statistics, econometrics
3+years of experience in financial services and marketing
Desired Qualifications :
- 5+years of analytics in financial services
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- Requisition ID: 1723313
Post Date: Nov 06, 2019